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Connection 7. Steve Johnson Crisis Management.

29 Nov

Buffalo Bills wide receiver Steve Johnson will need a little bit of crisis management. He dropped one of the most important passes of his life yesterday against the Steelers, which would have won the game. It happens, and in his post game interview on ESPN, he took the blame for the loss and was very upset. These actions were the right ones, however, after the game he also tweeted,

After this, there will need to be some serious crisis management against religious groups and people who find this offensive. His PR work will begin by being honest about what he meant by it. We will see in the days to come how this may play out.


Connection 6. Times have Changed Corso.

13 Nov

As we are about to begin our Twitter Lab, we need to think about why it is important. In our class, not many people use Twitter — even if they have an account. They say it is stupid and they don’t get it. I think that is partially due to the fact that our age group is still in an obsession with Facebook and networking to friends and knowing what they are up to. I also do not think that people are as up-to-date with Twitter as they could be and do not know how it could benefit them.

This commercial, for instance, is a tell tale sign that times have changed — dramatically — in the communication world. The typewritter? Not good enough — obviously. Even e-mail and newspapers and magazines do not cut it for up to date, second, eye catching information. We want everything fast, and with Twitter we will get it, about anything we would want to know about.

Connection 5. You Could Make Some Money if you Worked for Presidential Candidates for the 2012 election. How? By being a Social Media Guru.

6 Nov

Watching the 2010 midterm election proved that social media is taking over politics even more than in 2008, when Obama won a good portion of the youth vote due to (some say) social media.

Outlets and ways to use social media are even changing already in the political arena. Facebook is phasing out and Twitter is becoming more prominent and proving to be more useful to candidates and parties as a whole.

The article below displays some research done from the 2010 midterm election concerning social media.

Social Media in the 2010 US Midterm Election: What Worked (And What Didn’t)

Posted by Lauren Dugan on November 3rd, 2010 2:03 PM

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Did you watch election results come in live on Twitter last night? Did you use Foursquare to checkin at the polling booth? Social media was front and center for the 2010 midterm elections yesterday in the United States, with both old and new media relying heavily on social media to augment their coverage. We take a look at the different news organizations’ approaches to election coverage, and make some predictions about what will be reincarnated for the 2012 presidential election two years from now.

Nieman Journalism Lab did a fantastic job of rounding up the multitude of approaches that new and old media took to election coverage. We’ve divided up their list into traditional and new media, and provided an overview of what each outlet did to make their election day coverage unique.

Traditional Media

The Washington Post – Anyone who was on Twitter over the past few days will have noticed the #Elections promoted trend on their homepage. The Washington Post purchased this trend, making it the first news organization to do so on Twitter.

The New York Times – The New York Times created maps and charts that monitored yesterday’s elections that are viewable on the iPad. They also created a Twitter visualization that tracks election talk on the social network.

The Wall Street Journal – The Journal did 6 hours of live coverage of the election last night, available online as well as on the iPad.

Pollsters – The plethora of stats that come out of elections has a new challenger: sentiment analysis. Using real-time data gathered from cell phones and the internet, this is a new, and still un-perfected, way to measure the nation’s feelings towards an election.

Social Media

Twitter – Twitter itself took an active role in this election. While not covering news, the social network did encourage voters to report their experience at the polling booth using hashtags #votereport and #NYCvotes for those in New York. Twitter users could also post the #ivoted hashtag to encourage their followers to vote.

Foursquare – Foursquare took the same angle as Twitter, and used the power of social to get people to vote. It offered an “I Voted” badge to anyone who checked in at a polling booth yesterday, and created a real-time map showing who voted and where.

Facebook – The social networking behemoth targeted all 18+ users in the US with its 2010 election participation, posting a note to their walls reminding them to vote, and giving them a polling location finder.

The biggest thing we noticed when examining the media roundup for the 2010 midterm elections was the prevalence of social media. It’s self-evident that social networks would be using social elements in their participation in the election coverage, but traditional media relied largely on social media, too. Twitter and the iPad come out on top as the two most-used new/social media by traditional media this election season.

It looks like Facebook is on the decline in terms of political use. Not to say that reaching out to voters and reminding them to vote isn’t a productive use of the social network – but just that traditional media didn’t seem to think it would be effective to utilize Facebook heavily in their coverage. As traditional media still paves the way for journalistic standards and political coverage, it’s safe to say that Facebook wasn’t the social network of choice for the 2010 elections.

The variety of ways that Twitter was used to monitor voters and the voting process makes it the social network of choice for politics. Users can choose to follow a number of hashtags, as we discussed earlier today, which give insight into different geographical, political, and institutional takes on the election process and results. Twitter is also useful for sentiment analysis, the pulse of the nation, in real-time. And finally, Twitter Places could be a viable source for mapping voter turnout at the polls.

Foursquare did some pretty interesting things with mapping voter turnout, but it needs to grow its userbase in order for the visualization to track more closely to the actual turnout.

In the upcoming 2012 presidential election, it will be interesting to see what social media experiments from this election season are upgraded, modified, and implemented. Foursquare has made it clear we can expect to see another voter visualization map, and, if promoted tweets and trends are here to stay, we can expect Twitter to have an even larger impact. Mobile media is also something to watch, as iPad and other similar devices become more ubiquitous.

There is no doubt that if someone were to be experienced enough and want this job (campaigning online with social media), they couldn’t make a lot of money and help their candidate be successful in 2012. People should start thinking ahead of the game.

This class talked about public opinion, and that is an important factor in social media. People want to make sure the messages and images they put out there are putting a positive look onto themselves.

Also, you need to think before you broadcast a message to just anyone. Who are your publics, and why do you want them to hear you? Will they understand you?

President Obama knew (in 2008), he could capture the youth by using social media better than his Republican opponent. He knew the message he wanted to send (“hope and change”) and he sent it consistently to the publics that he could reach.

Connection 4. The American Dream…Some of it Could be Hiding in Information Technology.

29 Oct

On Tuesday, I went to hear Fareed Zakaria speak in Belk Chapel. Fareed is a journalist and author. He has been a columnist for Newsweek along with editor. He will also be editor for Time and is the host of CNN’s Fareed Zakaria’s GPS.He speaks mostly on international relations, foreign policy and trade.

When I went to hear him speak, the last thing I thought was, “Yes, this will relate to Integrated Strategic Communications”. He is talking about the economic breakdown and how the American Dream no longer exists. So I just sat back and received my extra credit for writing class, and conveniently did not have to go to a different class.

After he was semi done talking about money and tax cuts (and how dumb they are), he started to talk about other solutions to what we can do as a country to better our situation. And guess what he said?

“Technology is a much larger driver of the hollowing out than trade.”


“You cannot shut down this new world. How would you stop people from sending one another e-mails, which is what a lot of offshoring comes down to these days? Nor can you help a modern economy by shielding industries from world-class competitors, which just encourages greater inefficiency. I grew up in an economy made up of those kinds of industries, all tightly protected from “foreign exploitation and domination.” It added up to stagnation and backwardness” (Zakaria) .
That is from his article in Time Magazine.

In person, he expanded on this and through his words, I heard…. why don’t we also start to manufacture things that are this important to people? Manufacture things that are expensive and NEW in the world, because our world is changing (especially through information technology) and we have to keep up with it.

This reminded me of Digital Media Literacy. It seems as if everything has been. If more people could see the changes, and relate to them better, and find a way to produce technology here that we could use and want more of, in the U.S., money could be made. It would be more expensive, but Apple does it. Their products and extras (like chargers) are all so expensive because they are made here (Zakaria). People still buy them.

Connection 3. JetBlue in the Court of Public Opinion

25 Oct

Ex-JetBlue Flight Attendant Sentenced


Steven Slater receives One Year of Mandatory Counseling

Jennifer Cleary

JetBlue’s former flight attendant, Steven Slater, pled guilty to two charges of attempted criminal mischief. One count was a misdemeanor, the other a felony.

He agreed to a plea deal that requires him to attend counseling for at least a year. He must also undergo substance abuse treatment. If Slater completes his sentence satisfactorily to the judge, the felony charge will be dropped.

The former JetBlue employee must pay the airline $10,000 to cover the cost of repairing the emergency chute, as well as helping to cover some of the $100 credits it handed out to delayed passengers.

Slater made headlines when he vented his frustrations over the airline’s intercom during a flight. After cursing out the passengers, Slater infamously slid down the emergency chute.

After the sentencing, Slater spoke about the incident, saying, “At the end of the day, I’m a grown-up, and I must take responsibility for my actions.”

As you can see, JetBlue had to make decisions in the “court of public opinion”.

Steven Slater was seen as a hero to many people because he stood up for himself, but as an employee of a good quality airline, whom he represented, he acted poorly and unprofessional. Some people even said he acted in an unsafe manner by using the sliding chute to escape from the plane early.

JetBlue acted in the right way legally and in the face of public opinion. They had to think about the customers who would be traveling with them again. Many people would have thought, “Why would they hire someone like that”, or “I don’t trust JetBlue. You never know when someone might freak out”.

Connection 2. Celebrate National Freedom of Speech Week

16 Oct

Queens is celebrating National Freedom of Speech Week by raising awareness around campus. Lambda Pi Eta will be promoting through social medias, like Twitter and Facebook. There will be flyers around campus, and Diana fountain will be “gagged” throughout the week to increase attention. There will be blog posts and discussions throughout the week on the social networks as well that students and professors can attend to.

October 18-24 2010, is National Freedom of Speech Week. The main cause of this holiday is to advance the origin and rights of free speech. This holiday is celebrated every third week in October. It was launched in 2005 in partnership with the National Association of Broadcasters(NAB) Education Foundation.

Ways to help are very simple. If you are a family or an individual, you can…

-raise free speech awareness by telling friends about freedom of speech and how it affects them.

-exercise your own free speech right.

-get others involved as well

If you are an organization,

-become an active partnering organization by clicking here.

Connection to class is obvious. Communication’s main right is the freedom of speech. If people in our world were not able to speak how they wanted in news releases, or through advertising and promotion of business, effective communication would not be possible, or what it is today. It is very important to people to protect this right, and celebrate it happily.

Discuss this topic by going to Queens’ National Freedom of Speech Week Facebook Page

Connection 1. Dr.McArthur’s Jargon. Digital Media Literacy

14 Sep

Today in class, we got to witness a PR event. Dr. McArthur was interviewed by a Charlotte news channel about the new donation of 5.7 million dollars from the Knight Foundation to name the School of Communications after James L. Knight.

After witnessing this interview, I looked for the press release that Queens sent out in order to inform the public. We are learning about press releases and PR now, so I thought, what a great way to see the information in action.

The Press Release Below is what was on the Queens Website…

Queens University of Charlotte becomes digital literacy pioneer

Knight Foundation provides $5.75 million in support; School of Communication to be named for James L. Knight

Van King, dean of School of Communication

Marc Fest, Vice President of Communications, Knight Foundation,


Queens University of Charlotte is a private, co-ed, Presbyterian-affiliated comprehensive university with a commitment to both liberal arts and professional studies. Located in the heart of historic Charlotte, Queens serves approximately 2,700 undergraduate and graduate students through its College of Arts and Sciences, the McColl School of Business, the Wayland H. Cato Jr. School of Education, the James L. Knight School of Communication, Hayworth College for Adult Studies and the Andrew Blair College of Health, which features the Presbyterian School of Nursing.

About Queens University of Charlotte

Knight Foundation provides $5.75 million in support; School of Communication to be named for James L. Knight

09/13/10 –

The James L. Knight School of Communication at Queens University of Charlotte will become a national leader in the area of digital and media literacy under a new grant announced by the university and the John S. and James L. Knight Foundation.

The $5.75 million grant will:

  • Name the School of Communication at Queens for James L. Knight, the cofounder of the nationally respected newspaper group that became Knight Ridder, and former Charlotte newspaper publisher.
  • Create an endowment to allow the school to develop programs that will teach digital and media literacy to its students, and outreach programs that will help these students spread digital and media literacy in the community at large.
  • Help the school invest in the teaching of digital and media literacy to all Queens students through the university’s core classes.
  • Support annual conferences, a website and a journal all oriented toward the role Queens is playing, and other universities can play, in teaching digital and media literacy in their communities.

“It’s pioneering for a university to take responsibility for teaching digital and media literacy not only to its own students, but in the community at large,” said Alberto Ibargüen, Knight Foundation’s president and CEO. “In the 21st century, successful communities will be those who can best connect with each other and the world using digital media. Queens is uniquely positioned to help Charlotte do that.”

Full participation in today’s digital world requires two types of skill sets, according to a landmark report last year by the Knight Commission on the Information Needs of Communities in Democracy. Digital literacy means understanding new technologies and their impact. Media literacy means the ability to evaluate content for accuracy and bias, and to help create it.

“We are honored to be chosen to receive this grant based on the strength of our community service and the innovation we foster in our School of Communication,” said Queens President Pamela L. Davies. “We knew that we were uniquely positioned to receive this transformational gift, and are thrilled to see the goal of forming a unique and lasting partnership with Knight Foundation realized.”

The community-university link is reflected in the naming of the school after James L. Knight, a firm believer in community prosperity.

“Naming the school for Jim Knight is a tremendous honor, and reflective of the great work our professors and students do each day,” said Van King, dean of the School of Communication. Read more about the School of Communication.

As part of their community service, Queens students could, for example, become literacy volunteers at libraries, teaching digital skills to seniors or leading workshops for parents on age-appropriate uses for social media.

“Knight already is a strong supporter of libraries in Charlotte, and that kind of connection would be welcome,” said Susan Patterson, the foundation’s program director in the city.

The Knight Commission report called for new thinking and aggressive action to improve the flow of news and information in America’s communities. Digital and media literacy, the commission said, should be built into education at all levels, from kindergarten through college and on into adult education programs.

About the John S. and James L. Knight Foundation

The John S. and James L. Knight Foundation advances journalism in the digital age and invests in the vitality of communities where the Knight brothers owned newspapers. Knight Foundation focuses on projects that promote informed and engaged communities and lead to transformational change. For more, visit

This Press Release has everything it needs to have to meet the criteria for being newsworthy, and it also has the essentials of a press release. It is very consise and to the point and I believe that the media will take this news and go far with it. This is also an example of how PR has grown so fast and how the internet can be used to release news. Queens did not have to call the newspaper to rely on them as their only way to relay the message.

Doctor McArthur did a great job in relaying the correct and prompt message the school would want him to, which is also important. This is another fact that I noticed. There were many people at the interview to back McArthur up in order to allow the story to be conveyed correctly.

As Dr. McArthur did in his interview, he was short and simple while also trying to get his point across about something new. He was talking for the ear. He did not write his answers out before the questions were asked; however, they were talked about. I am sure that he thought about answers in his head to give, and made sure that they would come across clear, and concise the first time. When you are listening, and not reading, you only have one chance to understand.