Connection 7. Steve Johnson Crisis Management.

29 Nov

Buffalo Bills wide receiver Steve Johnson will need a little bit of crisis management. He dropped one of the most important passes of his life yesterday against the Steelers, which would have won the game. It happens, and in his post game interview on ESPN, he took the blame for the loss and was very upset. These actions were the right ones, however, after the game he also tweeted,

http://twitter.com/StevieJohnson13/status/9006757670031360

After this, there will need to be some serious crisis management against religious groups and people who find this offensive. His PR work will begin by being honest about what he meant by it. We will see in the days to come how this may play out.

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