Connection 1. Dr.McArthur’s Jargon. Digital Media Literacy

14 Sep

Today in class, we got to witness a PR event. Dr. McArthur was interviewed by a Charlotte news channel about the new donation of 5.7 million dollars from the Knight Foundation to name the School of Communications after James L. Knight.

After witnessing this interview, I looked for the press release that Queens sent out in order to inform the public. We are learning about press releases and PR now, so I thought, what a great way to see the information in action.

The Press Release Below is what was on the Queens Website…

Queens University of Charlotte becomes digital literacy pioneer

Knight Foundation provides $5.75 million in support; School of Communication to be named for James L. Knight

Van King, dean of School of Communication

Marc Fest, Vice President of Communications, Knight Foundation,


Queens University of Charlotte is a private, co-ed, Presbyterian-affiliated comprehensive university with a commitment to both liberal arts and professional studies. Located in the heart of historic Charlotte, Queens serves approximately 2,700 undergraduate and graduate students through its College of Arts and Sciences, the McColl School of Business, the Wayland H. Cato Jr. School of Education, the James L. Knight School of Communication, Hayworth College for Adult Studies and the Andrew Blair College of Health, which features the Presbyterian School of Nursing.

About Queens University of Charlotte

Knight Foundation provides $5.75 million in support; School of Communication to be named for James L. Knight

09/13/10 –

The James L. Knight School of Communication at Queens University of Charlotte will become a national leader in the area of digital and media literacy under a new grant announced by the university and the John S. and James L. Knight Foundation.

The $5.75 million grant will:

  • Name the School of Communication at Queens for James L. Knight, the cofounder of the nationally respected newspaper group that became Knight Ridder, and former Charlotte newspaper publisher.
  • Create an endowment to allow the school to develop programs that will teach digital and media literacy to its students, and outreach programs that will help these students spread digital and media literacy in the community at large.
  • Help the school invest in the teaching of digital and media literacy to all Queens students through the university’s core classes.
  • Support annual conferences, a website and a journal all oriented toward the role Queens is playing, and other universities can play, in teaching digital and media literacy in their communities.

“It’s pioneering for a university to take responsibility for teaching digital and media literacy not only to its own students, but in the community at large,” said Alberto Ibargüen, Knight Foundation’s president and CEO. “In the 21st century, successful communities will be those who can best connect with each other and the world using digital media. Queens is uniquely positioned to help Charlotte do that.”

Full participation in today’s digital world requires two types of skill sets, according to a landmark report last year by the Knight Commission on the Information Needs of Communities in Democracy. Digital literacy means understanding new technologies and their impact. Media literacy means the ability to evaluate content for accuracy and bias, and to help create it.

“We are honored to be chosen to receive this grant based on the strength of our community service and the innovation we foster in our School of Communication,” said Queens President Pamela L. Davies. “We knew that we were uniquely positioned to receive this transformational gift, and are thrilled to see the goal of forming a unique and lasting partnership with Knight Foundation realized.”

The community-university link is reflected in the naming of the school after James L. Knight, a firm believer in community prosperity.

“Naming the school for Jim Knight is a tremendous honor, and reflective of the great work our professors and students do each day,” said Van King, dean of the School of Communication. Read more about the School of Communication.

As part of their community service, Queens students could, for example, become literacy volunteers at libraries, teaching digital skills to seniors or leading workshops for parents on age-appropriate uses for social media.

“Knight already is a strong supporter of libraries in Charlotte, and that kind of connection would be welcome,” said Susan Patterson, the foundation’s program director in the city.

The Knight Commission report called for new thinking and aggressive action to improve the flow of news and information in America’s communities. Digital and media literacy, the commission said, should be built into education at all levels, from kindergarten through college and on into adult education programs.

About the John S. and James L. Knight Foundation

The John S. and James L. Knight Foundation advances journalism in the digital age and invests in the vitality of communities where the Knight brothers owned newspapers. Knight Foundation focuses on projects that promote informed and engaged communities and lead to transformational change. For more, visit

This Press Release has everything it needs to have to meet the criteria for being newsworthy, and it also has the essentials of a press release. It is very consise and to the point and I believe that the media will take this news and go far with it. This is also an example of how PR has grown so fast and how the internet can be used to release news. Queens did not have to call the newspaper to rely on them as their only way to relay the message.

Doctor McArthur did a great job in relaying the correct and prompt message the school would want him to, which is also important. This is another fact that I noticed. There were many people at the interview to back McArthur up in order to allow the story to be conveyed correctly.

As Dr. McArthur did in his interview, he was short and simple while also trying to get his point across about something new. He was talking for the ear. He did not write his answers out before the questions were asked; however, they were talked about. I am sure that he thought about answers in his head to give, and made sure that they would come across clear, and concise the first time. When you are listening, and not reading, you only have one chance to understand.


4 Responses to “Connection 1. Dr.McArthur’s Jargon. Digital Media Literacy”

  1. JAMcArthur September 18, 2010 at 7:50 pm #

    Brittany, Thanks for your remarks on the PR event that played out in our classroom. I thought the experience and our class discussion following the event were excellent and I’m glad that you were able to learn about media relations through this live demonstration. Did you get to see our class on the news Monday night?

    • brittanyp130 September 20, 2010 at 5:41 pm #

      I did not get to see it on the news, but my coach said she saw it. She asked Chelsea if she was in a digital class because she saw her the night before.


  1. Mixing Reporters and Students: A lesson in media relations « JAMcArthur - September 18, 2010

    […] that media of all kinds can craft and shape their content. One student used the experience to write a reflection about the […]

  2. Mixing Reporters and Students: A “Live” lesson in media relations « JAMcArthur - September 18, 2010

    […] that media of all kinds can craft and shape their content. One student used the experience to write a reflection about the […]

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: