Chapter 1

25 Aug

While reading chapter 1 of ” The Practice of Public Relations”, I noticed many good points. One was that everyone has PR, even if they do not want it…but the trick is to have GOOD PR. This is very true. The book says that people used to pride themselves in organizations if they were independent, but now, public relations is inevitable (Page 6). Therefore, you might as well be the best at what you have to have.

Another idea from the text are the 5 principles of the public relations. These are not only principles of how to have good PR but it also explains what PR is. These principles are, Honest communication for credibility, oppenness and consistency of actions for confidence, fairness of actions for reciprocity and goodwill, continuous two-way communication to prevent alienation and to build relationships, and enviromental research and evaluation to determine the actions or adjustments needed for social harmony (page 6). These principles are important because most of them include aspects of trust and two-way communication tactics. They are include a way to better an organization’s image.

The third idea that stood out was the success building areas. No matter if you are a man or woman, if you have these characteristics you will succeed in the PR field.  I liked most the “attitude” requisites which include, pro communications which means that you wouls rather share information than hide it (page 14). Advocasy, which is that you must believe in your employer (page 14). Counseling orientation is a desire to advise senior managers in protecting and supporting their beliefs (page 14). Ethics are important, along with a willingness to take risks and a positive outlook (page 14). I chose the attitude terms to be a favorite because they are usually not able to be taught. The technical side is what is taught that most can learn.

I think this chapter is important in beginning this book/class. It is an overview of what PR is and how to do it well, while also explaining different publics within public relations. After this chapter, I feel comfortable moving forward into this topic/class.


All of the reading notes in my blog are taken from the eleventh edition of The Practice of Public Relations, by Fraser P. Seitel.


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